Nailwig is a trendsetting beauty brand known for its premium, reusable press-on nails designed to offer salon-quality looks at home. Initially operating through a physical retail store, Nailwig built a loyal customer base through in-store experiences and high-quality products.

With plans to scale the business, Nailwig aimed to transition from exclusively in-store sales to a robust ecommerce platform. However, their existing website posed several challenges: