Case Study: Nailwig — Seamless Transition to Ecommerce for a Growing Beauty Brand
Client Overview
Nailwig is a trendsetting beauty brand known for its premium, reusable press-on nails designed to offer salon-quality looks at home. Initially operating through a physical retail store, Nailwig built a loyal customer base through in-store experiences and high-quality products.
Challenge
With plans to scale the business, Nailwig aimed to transition from exclusively in-store sales to a robust ecommerce platform. However, their existing website posed several challenges:
The website was hosted by a third-party company, making updates difficult and costly.
It lacked the infrastructure for effective cross-channel advertising (missing tags, pixels, and proper SEO optimization).
There was no comprehensive online product catalog to support digital sales.
Strategy
Kanorafy conducted a full audit of Nailwig's brand presence, creative assets, and website to craft a solution that would maximize their digital growth. Our strategic approach included:
Conducting professional product photography and editing to create a visually engaging online product catalog.
Designing and developing a modern, user-friendly ecommerce website aligned with the brand’s image.
Implementing essential backend tools including Facebook Pixels, tracking tags, on-page SEO optimization, and advanced analytics for performance monitoring.
Execution
Collaborating closely with Nailwig, we aligned on their go-to-market strategy and target audience. Our team then:
Launched a fully redesigned ecommerce website with intuitive navigation and seamless checkout processes.
Integrated tracking tools and analytics for data-driven marketing decisions.
Optimized the website for SEO to increase discoverability.
Created a cohesive and comprehensive digital presence ready for multi-channel marketing and sales.
Results
Significant increase in website traffic post-launch.
Full transition to ecommerce with a complete and engaging online product catalog.
Improved marketing readiness with installed tracking tools for future campaigns.
Enhanced brand visibility and long-term scalability through optimized digital infrastructure.
Conclusion
Kanorafy successfully guided Nailwig through a seamless transition from physical retail to a fully functional ecommerce platform. By developing a dynamic website, implementing essential tracking systems, and creating a comprehensive digital strategy, Nailwig is now equipped for long-term digital growth and prepared for future marketing campaigns. This transformation has positioned Nailwig to scale effectively and connect with a broader online audience.
