Insights & Resources
Case Study: Aurescents-Elevating Luxury Scents Through Strategic Rebranding
After undergoing a name change from Aurecent to Aurescents, the brand sought a complete rebranding to establish a cohesive and compelling identity in the luxury scent market. They turned to us for comprehensive support in developing a distinct brand identity, designing packaging, building a new website, creating engaging social media assets, and sourcing suppliers to bring their vision to life.
Case Study: Nailwig — Seamless Transition to Ecommerce for a Growing Beauty Brand
Nailwig is a trendsetting beauty brand known for its premium, reusable press-on nails designed to offer salon-quality looks at home. Initially operating through a physical retail store, Nailwig built a loyal customer base through in-store experiences and high-quality products.
With plans to scale the business, Nailwig aimed to transition from exclusively in-store sales to a robust ecommerce platform. However, their existing website posed several challenges: