Case Study: Aurescents-Elevating Luxury Scents Through Strategic Rebranding
Client Overview
Aurescents is a luxury scent brand specializing in creating premium fragrances tailored to evoke nostalgic sentiments and modern cultural vibes. Their innovative approach allows customers to select scents based on the desired ambiance, seamlessly blending emotion and experience with fragrance.
Challenge
After undergoing a name change from Aurescent to Aurescents, the brand sought a complete rebranding to establish a cohesive and compelling identity in the luxury scent market. They turned to us for comprehensive support in developing a distinct brand identity, designing packaging, building a new website, creating engaging social media assets, and sourcing suppliers to bring their vision to life.
Strategy
Our first priority was to redesign Aurescents' logo to reflect the brand's elevated positioning in the luxury market. We curated several color palettes aligned with their desired brand image, allowing the client to select a scheme that would guide the visual identity moving forward. This foundation set the stage for cohesive brand expression across all touchpoints.
We redesigned their logo to feature a luxury appeal, convey a sense of status or prestige, and would be recognizable across channels.
We also designed an alternative logo, creating a monogram pattern which can be used for future endeavors with other luxury products.
Execution
Leveraging the newly established brand identity, we executed a full-scale redesign across multiple platforms:
Revamped the website to offer a luxurious and intuitive shopping experience.
Optimized the Amazon Seller Account with new visuals and product descriptions.
Created cohesive and visually engaging content for Instagram, Facebook, TikTok, and Twitter.
Designed premium packaging that mirrors the brand’s sophisticated vibe.
Connected Aurescents with reliable suppliers to bring the physical brand vision to fruition.
Results
Following the strategic rebrand and cross-channel execution, Aurescents experienced a 75% increase in click-through rates (CTR) and overall engagement. This measurable success highlighted the brand's strengthened position in the luxury scent industry and enhanced its connection with its target audience.
Conclusion
Our partnership transformed Aurescents into a formidable emerging brand within the luxury fragrance market. With a robust brand identity and cohesive digital presence, Aurescents is well-positioned for continued growth and expansion into major retail visibility. We look forward to supporting their next phase of development and continued success.
